Bet365 in Europe: Legal Presence, Regulations, and Competition
Bet365 is one of the world’s top online betting brands – and Europe is where it all began. As of 2025, the company maintains a dominant position across many European countries, thanks to local licenses, strict compliance, and unmatched platform quality. In this article, we’ll explore where Bet365 is legal, how it compares to competitors like 22Bet, and why it remains a market leader.
Where is Bet365 Legal in Europe? [Licensing Overview]
Bet365 holds official licenses in several European countries, ensuring full compliance with national laws and gaming regulations. Key markets include:
- United Kingdom – licensed by the UK Gambling Commission
- Spain – Dirección General de Ordenación del Juego (DGOJ)
- Italy – Agenzia delle Dogane e dei Monopoli (ADM)
- Greece – licensed by the Hellenic Gaming Commission
- Romania, Ireland, Sweden, Bulgaria – national licenses
- Malta, Gibraltar – offshore licenses used in select jurisdictions
This legal presence ensures a safe and transparent experience for millions of European users.
Gambling Regulations in Europe: Strict but Clear
Europe’s gambling landscape is highly regulated, with most countries requiring local licensing, responsible gaming practices, and anti-money laundering compliance. Bet365 adheres to all relevant standards and undergoes regular audits to retain its trusted status.
Comparing Bet365 to 22Bet and Other European Bookmakers
While Bet365 is a leader, it faces strong competition in Europe. Here’s how it stacks up:
Bet365 consistently leads thanks to its real-time features and platform stability. In contrast, 22Bet is often chosen for its ease of access in emerging or less-regulated markets.
Bet365 in Europe: Key Statistics (2024–2025)
- 🌍 European users (est.): 30+ million
- 💰 Gross gaming revenue from Europe (2023): ~£2.5 billion
- 📊 Market share in EU online betting: ~15–20%
- 🔝 Top markets: UK, Spain, Italy, Greece
Europe vs. Other Regions: Bet365’s Global Strategy
Unlike regions like South America, Africa, or Asia, where licensing can be vague or evolving, Europe enforces strict local regulations. Bet365 adapts to each region differently.
For example, in Brazil, where online betting was legalized only recently, Bet365 quickly gained leadership by tailoring its offer to local preferences and securing early compliance.
➡️ Read the full review of Bet365 in Brazil
In Africa and Asia, Bet365 often operates under offshore licenses or via local partnerships.
Spotlight on Greece: A Regulated Success
Greece is one of the most mature gambling markets in Southern Europe. Bet365 holds a full license from the Hellenic Gaming Commission and enjoys high user trust due to its professionalism, transparency, and local payment options.
➡️ Check out the full βετ365 review in Greek
